The Centre for Growth SME Practical Insights, Aston University, Wednesday, 12. June 2019

The Centre for Growth at Aston University brings you SME Practical Insights. These Insights are a series of workshops designed to help your business address the areas that need development. Please find descriptions of the workshops below:
What's the Story? Developing Strategic Decision-Making with Management Accounting for SMEs:
Wednesday 12 June 2019
In today’s increasingly complex business world, strategic decision making is paramount to the success and growth of any business. In this workshop, SME leaders will access the latest developments in management accounting research and practice to help enhance their decision making and help transform organizational performance. This will allow any business leader to tackle strategic decisions with the benefit of a clear and comprehensible framework.  This workshops is aimed at leaders of businesses with up to around 30 employees.
Led by Ian Cornelius and Professor Ivo De-Loo

Get your Business Working Smarter: Things you can do to Boost Productivity:
Thursday 20 June 2019
Productivity is much discussed and little understood.  This event will start by looking at what productivity is and why it matters for our regional and national economy, and then focus in on evidence of what drives productivity in SMEs.  The event is aimed at small business leaders looking to grow and harness efficiencies, and will help you consider how aspects such as digital adoption, innovation and employee engagement can play a role in increasing the productivity or your business.
Led by Professor Jun Du and Professor Mark Hart

Help your People be the Best: Entrepreneurial Team Coaching and its Benefits:
Wednesday 26 June 2019
This workshop is aimed at SME leaders looking for new ways to engage their teams and maximise the effectiveness of their employees in order to remain ahead of their competitors. During this session they will be exploring what team coaching is and how you can incorporate  some of the techniques within the company to improve performance, innovate or renew teams and to maintain or enhance effectiveness, productivity and/or well being.
Led by Dr Uwe Napiersky

Be Prepared: Using Technology to Manage SME Legal Risk:
Thursday 27 June 2019
Running a small business is a balancing act. You're in charge of handling every aspect of the company, hiring the right people, and keeping everything on the right side of the law. In this workshop you will find out more about legal risk management and will be given the opportunity to use a dedicated SME toolkit, which will enable you to evaluate how legal risk resilient your business is and what steps you can take to improve risk remediation.
Led by Professor Stuart Weinstein and Jelena Schidzig

Grow Customers using Big Brand Techniques: Marketing - What's Possible for the SME:
Wednesday 10 July 2019
Learn practical marketing insights from big firms in order to connect with your customers so that your message is clear and they understand the compelling benefits of using your products, ideas or services. Understand the real reason customer make purchases and  how to simplify a brand message so people understand it. 
Led by Dr Keith Glanfield

AI and Data Analytics: The bluffers guide, understanding how to use your Data to increase your Bottom Line:
Thursday 18 July 2019
Data analytics impact every aspect of every business, from supply chain to customer experience and everything in between. In this workshop, SME leaders will understand how to use data, so that they can effectively and efficiently market to customer, design and manufacture products that meet specific needs, increase revenue and streamline operations. 
Led by Dr Victoria Uren and Dr Viktor Pekar

About the Centre for Growth:
Aston Centre for Growth offers leading growth programmes and other opportunities for SME owners looking to grow their business. Aston University has held the Small Business Charter since 2014, reflecting its expertise in SME engagement. We have experience of working with hundreds of SMEs to support their business growth, with investment ready pitching competitions, through our student focused start-up support and incubation centre and on high profile programmes such as Goldman Sachs 10,000 Small Businesses.

The Centre for Growth SME Practical Insights

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