Digital Marketing Strategy and Tactics , Eclat London Executive Training, Sunday, 09. June 2019

Comprehensive 2 weeks classroom program. Already a marketer or Aspiring to become one. Excel and start your journey to becoming a Certified Digital Marketing Professional. Also for Career switchers.
Introduction to Digital Marketing  • Principles of Digital Marketing • Developing Objectives • Digital Research  • Cultural Research • Connecting with the Customer  Content Marketing  • Content Marketing Concepts and Strategy • Using Content Research to Find Opportunities  • Developing a Content Marketing Plan • Creating and Curating Content • Publishing and Distributing Content • Metrics and Performance  Social Media Marketing   • Key Social Platforms for Digital Marketing • Setting up a Social Media Experience for a Business • Growing and Engaging an Audience • Creating and Optimizing Social Media Campaigns • Developing Data-Driven Audience and Campaign Insights  Search Engine Optimization (SEO)  • SEO Fundamentals • Aligning SEO and Business Objectives • Keywords and SEO Content Plan • Optimize Organic Search Ranking • Measuring SEO Performance  Paid Search (PPC) using Google Ads  • Fundamentals of Paid Search • Paid Search Campaign Creation with Google Ads • Search Campaign Management • Paid Search Campaign Measurement 
 Display and Video Advertising  • Fundamentals of Display and Video Advertising • Creating and Managing a YouTube Channel • Google Display Network and Video Ad Formats • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimization  Email Marketing  • Email Marketing Fundamentals • Tools and Strategy • Email Design • Creating an Effective Email Campaign • Testing and Optimizing an Email Campaign • Marketing Automation  Website Optimization  • Web Design and Website Optimization • Publishing a Basic Website • Design Principles and Website Copy • User-Cantered Design and Website Optimization • Website Metrics and Developing Insight  Analytics with Google Analytics  • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Setting Goals with Google Analytics • Monitoring Campaigns with Google Analytics Reports • Analysing and Recording Google Analytics Data  Digital Marketing Strategy  • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy

Digital Marketing Strategy and Tactics

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